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Seth Godin talks about Proxart Magazine… He just forgot to mention us…

May 6, 2010

We want to issue a big fat thank you to the world’s leading you-think-you-know-the-first-thing-about-business-kid-well-you-don’t writer, Seth Godin for writing about us on his blog this morning. Here’s what he had to say:


While there are still people hoping to make a living writing a blog (not as a tool for something else, but as an end into itself), that’s awfully difficult to do. Micro-magazines, on the other hand, feel very different to me. They have elements that make them very attractive to advertisers and readers.

 

I’ll define one as:

  • Being digital (probably a PDF), that’s free to ‘print’, fast to make and easy to share. (Newsweek spends seventeen million dollars a year on paper.)
  • Having subscribers, either by email or RSS
  • Focused on issues that appeal to some, but not all
  • Having a very specific audience (call it a tribe)
  • Enabling that tribe to connect by sharing the ideas in the magazine among them, as well as supporting it with a forum or blog
  • Containing ads that are relevant to that audience
  • Being longer than 140 characters or even a blog post, so significant ideas can be exposed in detail

It’s alright, Seth. We know you just forgot to mention us. 😉 Promise not to let you down.

 

Download Proxart Magazine Spring 2010 here!

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